FINLANDIA
Web Campaign
UI for landing page & Graphic design
The digital and creative agency "Media Maven" contacted me to produce an extensive digital campaign for the International vodka brand 'Finlandia.'
The campaign's purpose was to raise awareness, enter consciousness and "take over" the internet space with different banners in the same creative and design language with slight changes in copywriting.
THE RESULTS
The campaign met all the client's expectations, and the impressions of the landing page were even better than the goals set.
THE IDEA
The brand wanted to convey the general idea that Finlandia is "everyone's vodka."
And from this phrase, we set out to crack the exact creative.
After brainstorming, we came to the simple conclusion, what exactly does "everyone's vodka" mean? We will always find 'Finlandia 'at every event, happy, social gathering, at various times in many situations.
THE STRATEGY
The final products are a series of banners in various sizes, an Instagram grid based on the same creative, and a landing page according to characterization received from the digital agency.
THE LANDING PAGE
This page briefly and succinctly highlights the product's qualities and the demand among the Israeli audience.
Many factors were involved in the process; therefore, the difference between the initial wireframe and the final result that eventually went live is noticeable.