BRANDING
ashly home
The client is a kitchenware importer that exports their products worldwide. They are renowned for providing affordable, high-quality kitchenware items. I was tasked with designing a modern logo that will be used mainly on the packaging and on all the brand's products. The primary goal of this rebranding project was to create a logo that effectively conveys the superior quality of their products while instilling a sense of trust and comfort in customers.
Drawing upon insights gathered from competitor research, I developed multiple design concepts, each emphasizing the quality, affordability, safety, and trustworthiness of the brand.
V2
V1
A version that suggests a minimalist approach, featuring a delicate icon resembling a roofline.
The idea is to convey to the customer that they can find everything they need under one roof, which is our brand itself, serving as a stable foundation for all their indoor and outdoor houseware requirements and needs.
Combination of the first 2 letters of the brand, creating a symbol that is interpreted in various ways like a house, a pencil, a tent, etc. The font can function as the logo itself, allowing for versatile use. The logo conveys a sense of stability, representing something steady, constant, and always there, just like the brand that offers a variety of accessory solutions..
V3
This option also combines the first 2 letters of the brand with another font option, which is more minimalistic and modern, creating a sense of quality, temporality, and security.
The outline of the house represents all the possibilities that the brand offers for a home, while the 'A' resembles a tent, indicating additional options the brand suggests to its customers.
After presenting the logo versions to the client, I refined the design and came up with the final logo version, which combines the minimalist font with a more delicate symbol,
structured from the two letters of the brand's name.
The overall brand palette inspiration is drawn from the cozy ambience of a house, using warm, grounding, and stable orange-red colour. This red is complemented by deep blue,
which is a cooler colour that signifies the elegance and quality of the brand.
